The Course
You’ll learn tried and tested trusted strategies agency account managers can use to develop ‘trusted business advisor’ status with clients, spot commercial opportunities in meetings - and present them to clients with confidence.
Plus how to ask for referrals and recommendations (without feeling ‘pushy’), reduce client risk, create effective client development plans and delight your clients - and other essential skills you need to maximise account growth.
The Account Kickstarter is suitable for account managers at every level who are responsible for retention and growth.
It’s also suitable for agency owners and client services directors who want to increase retention and growth.
Regardless of your level of experience, if you’re responsible for keeping and growing accounts - or motivating/inspiring other people to do so - you will get value from this training.
By the end of the Account Kickstarter course you'll know:
- Why agency culture is vital for account growth
- How to develop an entrepreneurial mindset
- How to move from order taker to trusted advisor
- How to uncover commercial opportunities and propose ideas to clients in meetings
- How to create a compelling business case for new project ideas
- How to ask for referrals with confidence
- Why reducing relationship risk should be part of your retention strategy
- How to delight clients and maximise growth
You’ll also get access to templates, checklists and other key resources to help you implement these strategies (and this audio training is also available as an EBook).
Frequently Asked Questions
Who is the course for?
The programme is designed for anyone in agency account management responsible for client retention and growth. It's particularly useful for those dealing with the day to day interactions with clients.
Who will benefit?
It’s particularly beneficial for those who haven’t received much, if any, sales training and who are looking to adopt a non-salesy, authentic way to grow accounts.
What's the programme about?
The course provides key principles, strategies, tips and actions to help grow your account and be perceived more as a strategic advisor than an order taker.
How is the training delivered?
Through pre-recorded audio training sessions in a sequential order with an accompanying e-book and complementary frameworks and templates. This is a self-paced online programme.
Do you have other longer training programmes where I can learn alongside peers, rather than self-paced?
Yes, absolutely. If you'd like to go deeper with the training and receive coaching please visit my website for more information about our Account Booster and Account Accelerator programmes. Also you can schedule a no-obligation 20 minute Zoom chat with me to discuss training options. Let's have a quick chat!
Curriculum
Your Trainer
I’m Jenny Plant - the creator of the Account Kickstarter - an online training and resource kit that’s designed to help you develop the essential skills you need for account growth.
With 30 years experience in account management, I know that having the right strategies, systems and processes in place is crucial for consistent account growth.
Which is what inspired me to create this training. It contains tried and tested strategies - and examples of best practice - from my experience of training hundreds of account managers and directors on account growth since 2016.
My company Account Management Skills is a training company dedicated to helping agencies retain and grow client relationships.
I left Publicis LifeBrands as General Manager in 2010 to start the training company after a career in account management and marketing client-side for an airline and pharmaceutical company.
I also host the podcast 'Creative Agency Account Manager'.