Introduction
Session 1: Why agency culture is vital for account growth
Session 2: Developing an entrepreneurial mindset - and why it’s crucial for account growth
Session 3: How to move from order taker to trusted advisor (and why this is vital)
Session 4: How to uncover commercial opportunities and propose ideas to clients in meetings (without feeling pushy)
Session 5: How to create a compelling business case for new project idea (and overcome ‘status quo bias’)
Session 6: How to ask for referrals with confidence
Session 7: Why reducing relationship risk should be part of your retention strategy
Session 8: Delighting clients and maximising growth - developing a repeatable agency wide approach (including effective Client Development Plans)
After completing the training: how to access more account management skills insights
