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The Creative Agency Account Manager Success Plan
Account Manager Success Plan
Welcome and Introduction (12:27)
The 5 step client development model (8:48)
MODULE 1 - What is client development and why does it make sense? (10:11)
MODULE 2 - The easiest way to grow business (5:14)
MODULE 3 - The 5 step referral process (11:13)
MODULE 4: What are you selling and what is your client buying? (8:28)
MODULE 5 - How to identify business outcomes (4:00)
MODULE 6 - Why understanding the client's challenges is key to client development (15:59)
MODULE 7 - Identifying value add solutions (7:34)
MODULE 8 - 4 steps to pre-sell your value add solution (6:46)
MODULE 9 - How to prioritise your time (12:25)
MODULE 10 - How to improve your communication with your client (12:11)
MODULE 11 - How to have an effective meeting (13:21)
MODULE 12 - Create opportunities to develop business (11:39)
TEMPLATES: Client Development Plan & Strategic Review
BONUS - Questions you need to ask before a pitch
BONUS - Qualify your pitch opportunities with this questionnaire
BONUS: Additional training videos
Why do we need to invest in ourselves as account managers? (2:30)
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MODULE 7 - Identifying value add solutions
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